IdeaShake for new ideas

Idea generation method - Food Design Thinking Envision Phase

This course presents the Envision method IdeaShake for idea generation. You use this method when you want to come up with new ideas.

Inside you will find the step by step instructions and the IdeaShake Cards for you to print and use.

Before you are ready to generate new ideas with methods like this, it is assumed you have already gone through methods in the Explore and Evaluate phases (see the two courses in the homepage), and have now a good understanding of your Food Design Context and target user.

Before starting this course I strongly recommend to take the Free course Food Design Thinking 101.

It is highly recommended to also take the course Fundamentals of Food Design Thinking together with this course, so that the facilitator is trained to facilitate the activity.


Need to work virtually/remotely with your Team?

I can give you access to a virtual room with the IdeaShake virtual cards!

If you need this feature just get in touch!

Course Curriculum

Available in days
days after you enroll

If you have any question don't hesitate to get in touch!

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Your Instructor

Dr. Francesca Zampollo
Dr. Francesca Zampollo

Francesca has a PhD in Design Theory applied to Food Design, an MA by Project in Food Design, a BA in Industrial Design, and a Postgraduate Certificate in Learning and Teaching in Higher Education. Francesca doesn't like talking about herself in the third person, so she is switching to first-person now…

Hi! better… People say I'm a bit nuts about Food Design, but that's ok, because I'm really in love with this discipline! That's why I am fully committed to help you in your career, and I want you to become an amazing Food Designer. I want you to know that you are learning from someone with a combination of expertise that nobody else out there has. After all... aren't we all 100% unique? :)

I am the Founding Editor of the International Journal of Food Design, the first and only academic, peer-reviewed journal on Food Design, published by Intellect. In 2009 I founded the International Food Design Society, and since then organised the First International Symposium on Food Experience Design (London, November 2010), which was the first academic conference on Food Design, the International Conference on Designing Food and Designing for Food (London, June 2012), the Second International Conference on Food Design (NYC, November 2015), and the 3rd International Conference on Food Design (February 2017). I taught Food Design and Design Thinking at London Metropolitan University and Auckland University of Technology as a senior lecturer. You can find my publications here. I am an award winning Food Designer, a Food Design researcher, consultant and a public speaker often invited to talk about Food Design, Food Design Thinking and my project In Search of Meaningful Food.

In short I'm just someone with a big passion for food, Design and teaching. All these passions led my career and have brought me to found this school. Here you can find my full profile.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.