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Food Design 101
Welcome
Welcome by Francesca
Structure of this course
Suggested reading
Discovering the Food Design discipline
What is Food Design? [VIDEO 24:47]
6 steps to get you started in Food Design
What is your WHY?
The biggest lie about Food Design
Know what type of Food Designer you are
Designing food is more than designing food
Design for Emotions
Time to Rock and Roll! Your first Food Design project
Ready for your next step?
Food Design Lessons from the World
How Coca-Cola and Red Bull use Implicit and Explicit Memory [VIDEO 9:16]
Variety or Less-is-More? What should restaurants and food businesses do? [VIDEO 3:29]
Why Waiters Smile and Why it Matters in Restaurant Design [VIDEO 4:33]
Why The Fun Theory is Important for Food Businesses [VIDEO 5:07]
How Coca-Cola's Biggest Failure Didn't Consider the Mere Exposure Effect [VIDEO 4:41]
The Human Body as Food? The Case for Sustainability of the Capsula Mundi [VIDEO 5:35]
Popped Water Lily Seeds are an excellent example of Food Product Design [VIDEO 5:43]
Why there should be more Michelin Starred Vegan Restaurants [VIDEO 8:09]
Why Food Businesses Should Make You Laugh [VIDEO 8:13]
What do Heston Blumenthal and Veg Village Food have in common? Magnified Food, and Why We Love It [VIDEO 9:34]
Food Design Trend: Plant Based Fish and why it's a good idea [VIDEO 4:01]
Plant City, Eataly, and Why Food Halls Work: Unity in Variety and the Congruency Effect [VIDEO 8:04]
The Case of Tesco Plant Based Line [VIDEO 7:22]
The Case of Upprinting Food [VIDEO 3:29]
Designing food is more than designing food
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