Food Design 101

An introduction to Food Design!

Do you want to open a restaurant, a catering business, or a food truck? Do you want to become a more innovative chef or a more successful Food Product Designer? Do you want to bring Food Design in your company or Design studio? Perfect!

This course will show you what Food Design is, in all its shapes and forms, AND over the two weeks that follow you signing up, you will receive 5 lessons that will kick start to your career in Food Design.


This is for chefs, designers, restaurateurs, managers and just food lovers, who want to be even better at what they do: creating, producing, serving food.

This is for you.

The course content, just on the other side of this page, will show you what Food Design is and what food designers do. It will take you a journey to envision your career as a food designer, and will teach you the basic skills you need to start designing food tomorrow.


Do you want to start a career in Food Design but you're still thinking, pondering and evaluating if this is right for you?

More than 3500 people have enrolled in this course so far! Here is what some of them have to say:

. . . . . .

"I recently finished your course and first of all just wanted to say thank you! Your energy is wonderful, and the course itself approachable, straightforward and fun."

. . . . . .

"Thank you for the 101 course, thank you for helping me to recognize a new exciting market that will allow to enjoy my daily activities, and specially thank you for being such an inspiration!"

. . . . . .

"Thanks so much for the lessons. I find them really interesting. It is a great way to learn something new when you don’t have the time to look at other online material. […] Lesson number 2 was very informative as it helped me to understand and articulate what I want to do. I now understand that I want to be a food product/service designer who excels in delivering great customer experiences."

. . . . . .

"I loved the food design 101 course it helped me a lot with my research. Thank you for that! I appreciate your enthusiasm you have with people acquiring elements of food design and people wanting to know what food design is all about."

. . . . . .

"I want to say you thanks for your motivation. This course motivated and taught me a lot!"

. . . . . .

"A few days ago I met your work on the internet and received your Food Design 101 and I loved it! In this email I just want to say that it is a great opportunity to study online and I will be following you and your publications. I also want to congratulate you on your courageous initiatives. Many hugs from Brazil!"

. . . . . . .

"I would like to thank you for all the material and resources that you share with us, those have been a huge inspiration and guidance in the field of food design, this course especially. Your food design process was a huge asset".

. . . . . . .


Stop looking at your future.

Go out there and grab it!

Get started now!

Your Instructor

Dr. Francesca Zampollo
Dr. Francesca Zampollo

I’m a future-optimist stargazer working for this Earth’s evolution through unity. I’m the Founder and Chair of Inspiration at the Online School of Food Design. And I love Pizza.

II have been immersed in the world of Food Design for 16 years. I approach Food Design from a Design background, and specifically from Design Theory. I love Food Design because food intrigues me: it’s the most intimate material designers can design with, because it’s the only material that triggers all 5 senses, and because it enters people body and becomes part of people’s body, therefore requiring what is possibly the most intimate act of trust from consumers. Furthermore, food disappears. Food doesn’t last. This to me means that designers are not really designing food, but they are designing for memories. As a human being, I’m fascinated by human potential. Therefore, as a designer I started designing for designers.

Within Design Theory, I became very passionate about the creative process, and how people can express their potential through creativity, and the difference they can make in the world. The combination of these interests poured out of my own creative journey in the form of a creative process for food designers. I have in fact developed the Food Design Thinking methodology, which is now a whole process with 52 methods. This is a Design Thinking process (a creative process) that is food-specific. In other words, it is specific for people designing anything around food and eating: food products, food events, food services, food systems, etc.

As a consultant, I thrive when my clients discover that creativity is always within reach, and that, yes, there’s tools like food Design Thinking that can help but their own unique “soulprints” and fingerprints are the best ingredient to any creative outcome. I bring Food Design Thinking to companies facilitating workshops or full processes, and also training Food Design Thinking facilitators and making companies self-sufficient when it comes to creativity.

I have a PhD in Design Theory applied to Food Design, an MA by Project in Food Design, a BA in Industrial Design, and a Postgraduate Certificate in Learning and Teaching in Higher Education. I'm really in love with this discipline! That's why I am fully committed to help you in your career, and I want you to become an amazing Food Designer.

I am the Founding Editor of the International Journal of Food Design, the first and only academic, peer-reviewed journal on Food Design, published by Intellect. In 2009 I founded the International Food Design Society, and since then organised the First International Symposium on Food Experience Design (London, November 2010), which was the first academic conference on Food Design, the International Conference on Designing Food and Designing for Food (London, June 2012), the 2nd International Conference on Food Design (NYC, November 2015), and the 3rd International Conference on Food Design (February 2017). I taught Food Design and Design Thinking at London Metropolitan University and Auckland University of Technology as a senior lecturer. You can find my publications here. I am an award-winning Food Designer, a Food Design researcher, consultant and a public speaker often invited to talk about Food Design, Food Design Thinking and my project In Search of Meaningful Food.

In short I'm just someone with a big passion for food, Design and teaching. All these passions led my career and have brought me to found this school.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.