Why Design Thinking?

Understanding the Design Thinking process and methods

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What is Design Thinking? Why is everybody talking about it? Why is it relevant in all disciplines, and why could it be the tool that makes the difference for you too? In your work, your research, and maybe even your personal life! In this short course, we'll have a look at:

  • The origins and history of Design thinking: where it came from, its position in the context of the design discipline, and how it propagated to the massively important, widespread creative process it is today
  • An introduction to the Design Thinking steps and most important methods, so that you’ll be immediately able to implement them in your journey with creativity
  • We’ll discuss some fundamental principles and approaches for the Design Thinking mindset like group work, the role of uncertainty, dealing with biases, assumptions, visual communication, etc.
  • Finally, we'll have a look at a few spaces where there is really the need to apply Design Thinking today, and where you might want to start playing with it!


The goal of this course is for you to learn to *critically* look at Design Thinking for what is it: a customizable, malleable, and "designable" creative process.

With this course, you will be able to design your own Design Thinking process based on your own strategy and needs.

Your Instructor

Dr. Francesca Zampollo
Dr. Francesca Zampollo

"I’m a future-optimist stargazer working for this Earth’s evolution through unity. I’m the Founder and Chair of Inspiration at the Online School of Food Design. And I love Pizza."

Dr. Francesca Zampollo is a Food Design Thinking researcher, consultant, teacher, and keen public speaker. She is the founding editor of the International Journal of Food Design, the first and only academic journal of Food Design, the founder of the International Food Design Society, and she organized the first, second, and third International Conferences on Food Design. Francesca earned a PhD in Design Theory applied to Food Design in 2014 and she taught Food Design and Design Theory at London Metropolitan University and Auckland University of Technology as a full-time senior lecturer and researcher. For the last eight years, Francesca worked on developing the Food Design Thinking methodology, as a food-specific branch of Design Thinking (francescazampollo.com). Francesca founded the Online School of Food Design© in 2016, and she now works as a consultant and as a teacher bringing the Food Design Thinking methodology to companies and individuals.

Frequently Asked Questions

When does the course start and finish?
After enrolling, you have unlimited access to this course for 365 days - across any and all devices you own.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Do I get a certificate after the course?
Yes, definitely! Once you have completed the course, send us an email to request your OSFD Certificate and we are happy to send it to you :)

Get started now!