Design is the second half of Food Design. A Food Designer should understand food, as well as Design. This course will show you what Design really is, and will show you HOW to design food, by training your skills and giving you the tools you need to design compelling, interesting, emotional solutions people will love.
Whether you are a chef wanting to design dishes, a product designer wanting to design with the food material, a restaurant owner, a food truck lover, or an event designer, you need a Design approach to be a successful food designer.
This course will get you there.
In this course answers the questions: What does it mean to design? What does a food designer do?
We’ll look at the relationship between shape and function, and we’ll understand what it means to design for an experience, for meanings, for emotions. We’ll dive into the core of designing with food, as opposed to other materials, and we’ll see how designing food is more than designing the food itself.
We’ll then understand what a design process is, and how creativity works and what’s the link with design. Finally this course gives you the tools, the Design Thinking tools, for you to immediately start your Food Design journey.
THE VALUE OF THIS COURSE
With this course you get:
1) the content delivered through 16 Video Lectures
2) 7 hands on activities to start exercising your Food Design muscles, and 1 full Food Design Project
3) 10 quizzes to test what you've just learnt
Hands on ACTIVITIES
Throughout the course there will be Food Design activities for you to do. You learn more when you experience things, so these activities give you the opportunity to make, write, and think like a food designer.
By completing these activities, not only you will really start learning what a Food Designer does, but you will also start building your Food Design PORTFOLIO!
Frequently Asked Questions
I’m a future-optimist stargazer working for this Earth’s evolution through unity. I’m the Founder and Chair of Inspiration at the Online School of Food Design. And I love Pizza.
II have been immersed in the world of Food Design for 16 years. I approach Food Design from a Design background, and specifically from Design Theory. I love Food Design because food intrigues me: it’s the most intimate material designers can design with, because it’s the only material that triggers all 5 senses, and because it enters people body and becomes part of people’s body, therefore requiring what is possibly the most intimate act of trust from consumers. Furthermore, food disappears. Food doesn’t last. This to me means that designers are not really designing food, but they are designing for memories. As a human being, I’m fascinated by human potential. Therefore, as a designer I started designing for designers.
Within Design Theory, I became very passionate about the creative process, and how people can express their potential through creativity, and the difference they can make in the world. The combination of these interests poured out of my own creative journey in the form of a creative process for food designers. I have in fact developed the Food Design Thinking methodology, which is now a whole process with 52 methods. This is a Design Thinking process (a creative process) that is food-specific. In other words, it is specific for people designing anything around food and eating: food products, food events, food services, food systems, etc.
As a consultant, I thrive when my clients discover that creativity is always within reach, and that, yes, there’s tools like food Design Thinking that can help but their own unique “soulprints” and fingerprints are the best ingredient to any creative outcome. I bring Food Design Thinking to companies facilitating workshops or full processes, and also training Food Design Thinking facilitators and making companies self-sufficient when it comes to creativity.
I have a PhD in Design Theory applied to Food Design, an MA by Project in Food Design, a BA in Industrial Design, and a Postgraduate Certificate in Learning and Teaching in Higher Education. I'm really in love with this discipline! That's why I am fully committed to help you in your career, and I want you to become an amazing Food Designer.
I am the Founding Editor of the International Journal of Food Design, the first and only academic, peer-reviewed journal on Food Design, published by Intellect. In 2009 I founded the International Food Design Society, and since then organised the First International Symposium on Food Experience Design (London, November 2010), which was the first academic conference on Food Design, the International Conference on Designing Food and Designing for Food (London, June 2012), the 2nd International Conference on Food Design (NYC, November 2015), and the 3rd International Conference on Food Design (February 2017). I taught Food Design and Design Thinking at London Metropolitan University and Auckland University of Technology as a senior lecturer. You can find my publications here. I am an award-winning Food Designer, a Food Design researcher, consultant and a public speaker often invited to talk about Food Design, Food Design Thinking and my project In Search of Meaningful Food.
In short I'm just someone with a big passion for food, Design and teaching. All these passions led my career and have brought me to found this school.