The COMPLETE Food Design Thinking process

All 52 methods included in the Food Design Thinking process

In this course, you will find the COMPLETE Food Design Thinking process with all 52 methods. For each method, you will find written descriptions and printable worksheets with step by step instructions.

This course will give you everything you need to independently use the Food Design Thinking process.


What is Food Design Thinking?

Start taking this short FREE course. Thank you!



This course is for you if you want to have the complete Food Design Thinking process and learn it at your own pace.


But...

  • if you would like me to facilitate a Food Design Thinking process for your company please drop me an email at [email protected] and I'll be happy to assist you. Here's a bit more on how we would work together.

or

  • if you would like to learn by doing and prefer a more personal learning experience, where I teach you the process while you and your food design team are experiencing a process, then please consider the bundle course Food Design Thinking, the Complete Methodology and Training, where you find the content of this same course with the addition of 4 one-to-one personalized sessions with me.

For whom is Food Design Thinking?


FOOD COMPANIES

Food Design Thinking is for food companies wanting to create new and innovative products while gaining a deep understanding of their food design context and their target user/consumer.


CHEFS AND RESTAURANT OWNERS

Food Design Thinking is for chefs and restaurateurs who understand that there is more to an eating experience than what is on the plate, and want to learn a creative process to create new dishes and cohesively design the food vessel, the environment, and the service staff interaction with customers.


EATING DESIGNERS AND CATERING

Food Design Thinking is for eating designers and catering businesses who want the tools to always generate new and innovative ideas what are meaningful to their clients as well as sustainable.

FOOD DESIGN vs FOOD DESIGN THINKING

Food Design is the Design discipline concerned with everything around food and the act of eating.

Food Design Thinking is the process that leads to generating new and innovative ideas for any food and eating related project.


DESIGN THINKING vs FOOD DESIGN THINKING

Food Design Thinking is a food-specific branch of Design Thinking.

What makes Food Design Thinking, is a series of specifically designed tools and techniques. These are designed to trigger creativity for projects around food, and could not, for example, be used in a general Design Thinking process.

While it is appropriate to use a Design Thinking process for food projects, I argue that when designing food and around the act of eating, adopting a Food Design Thinking process will lead to better and more cohesively designed propositions.

"The FDT methodology course is perfect for people starting their adventure with Food Design and those who may think that the topic has already been cracked. The FDT methodology is the tool you need and which you can use over and over in any food project.

The first week of exploring this method on the one hand was a big challenge (a lot of exercises, you have an opportunity to get to know you and what inspires you and also getting used to food-around ideas that seem seemingly crazy at the moment). On the other hand, all this time you had everything you needed to do it the best - video lessons, materials describing the steps and methods and the awareness that at any time, you can turn to Francesca if you meet a problem or have any questions. I'm looking forward to the next course week (thinking that it's super awesome)!"

- Sylwia, Strategic Planner from Poland

Great context and very well designed. It is a very intense curriculum but Francesca is hands on throughout the live sessions, ready to explain and clarify all your questions. I have a small eating design project in mind and can hardly wait to give this method a try! Thank you Francesca for setting up this online school! :)

- Sibel, Industrial and Food Designer from Turkey

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for 365 days - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Do I get a certificate after the course?
Yes, definitely. Once you have completed the course you will receive an OSFD Certificate.

Course Curriculum


  Start Here
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  EXPAND phase
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  EXPLORE & EVALUATE phases
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Your Instructor


Dr. Francesca Zampollo
Dr. Francesca Zampollo

"I’m a future-optimist stargazer working for this Earth’s evolution through unity. I’m the Founder and Chair of Inspiration at the Online School of Food Design. And I love Pizza."

Dr. Francesca Zampollo is a Food Design Thinking researcher, consultant, teacher, and keen public speaker. She is the founding editor of the International Journal of Food Design, the first and only academic journal of Food Design, the founder of the International Food Design Society, and she organized the first, second, and third International Conferences on Food Design. Francesca earned a PhD in Design Theory applied to Food Design in 2014 and she taught Food Design and Design Theory at London Metropolitan University and Auckland University of Technology as a full-time senior lecturer and researcher. For the last eight years, Francesca worked on developing the Food Design Thinking methodology, as a food-specific branch of Design Thinking (fooddesignthinking.org). Francesca founded the Online School of Food Design© in 2016, and she now works as a consultant and as a teacher bringing the Food Design Thinking methodology to companies and individuals.