The COMPLETE Food Design Thinking process
All 52 methods included in the Food Design Thinking process
FOOD DESIGN vs FOOD DESIGN THINKING
Food Design is the Design discipline concerned with everything around food and the act of eating.
Food Design Thinking is the process that leads to generating new and innovative ideas for any food and eating related project.
DESIGN THINKING vs FOOD DESIGN THINKING
Food Design Thinking is a food-specific branch of Design Thinking.
What makes Food Design Thinking, is a series of specifically designed tools and techniques. These are designed to trigger creativity for projects around food, and could not, for example, be used in a general Design Thinking process.
While it is appropriate to use a Design Thinking process for food projects, I argue that when designing food and around the act of eating, adopting a Food Design Thinking process will lead to better and more cohesively designed propositions.
For whom is Food Design Thinking?
Food Design Thinking is for food companies wanting to create new and innovative products while gaining a deep understanding of their food design context and their target user/consumer.
CHEFS AND RESTAURANT OWNERS
Food Design Thinking is for chefs and restaurateurs who understand that there is more to an eating experience than what is on the plate, and want to learn a creative process to create new dishes and cohesively design the food vessel, the environment, and the service staff interaction with customers.
EATING DESIGNERS AND CATERING
Food Design Thinking is for eating designers and catering businesses who want the tools to always generate new and innovative ideas what are meaningful to their clients as well as sustainable.
Francesca has a PhD in Design Theory applied to Food Design, an MA by Project in Food Design, a BA in Industrial Design and a Postgraduate Certificate in Learning and Teaching in Higher Education. Francesca doesn't like talking about herself in third person, so she is switching to first person now…
Hi! better… People say I'm a bit nuts about Food Design, but that's ok, because I'm really in love with this discipline! That's why I am fully committed to help you in your career, and I want you to become an amazing Food Designer. I want you to know that you are learning from someone with a combination of expertise that nobody else out there has.
I am the Founding Editor of the International Journal of Food Design, the first and only academic, peer-reviewed journal on Food Design, published by Intellect. In 2009 I founded the International Food Design Society, and since then organised the First International Symposium on Food Experience Design (London, November 2010), which was the first academic conference on Food Design, the International Conference on Designing Food and Designing for Food (London, June 2012), the Second International Conference on Food Design (NYC, November 2015), and the 3rd International Conference on Food Design (February 2017). I taught Food Design and Design Thinking at London Metropolitan University and Auckland University of Technology as a senior lecturer. You can find my publications here. I am an award winning Food Designer, a Food Design researcher, consultant and a public speaker often invited to talk about Food Design, Food Design Thinking and my project In Search of Meaningful Food.
In short I'm just someone with a big passion for food, Design and teaching. All these passions led my career and have now merged in this school. =)