IdeaMarket for new ideas
Idea generation method - Food Design Thinking Envision Phase
This course presents the Envision method IdeaMarket for idea generation. You use this method when you want to come up with new ideas.
Inside you will find the step by step instructions and the IdeaMarket Cards for you to print and use.
Before you are ready to generate new ideas with methods like this, it is assumed you have already gone through methods in the Explore and Evaluate phases (see the two courses in the homepage), and have now a good understanding of your Food Design Context and target user.
Before starting this course I strongly recommend to take the Free course Food Design Thinking 101.
It is highly recommended to also take the course Fundamentals of Food Design Thinking together with this course, so that the facilitator is trained to facilitate the activity.
Need to work virtually/remotely with your Team?
I can give you access to a virtual room with the IdeaMarket virtual cards!
If you need this feature just get in touch!
Don't hesitate to get in touch if you have any questions!
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"I’m a future-optimist stargazer working for this Earth’s evolution through unity. I’m the Founder and Chair of Inspiration at the Online School of Food Design. And I love Pizza."
Dr. Francesca Zampollo is a Food Design Thinking researcher, consultant, teacher, and keen public speaker. She is the founding editor of the International Journal of Food Design, the first and only academic journal of Food Design, the founder of the International Food Design Society, and she organized the first, second, and third International Conferences on Food Design. Francesca earned a PhD in Design Theory applied to Food Design in 2014 and she taught Food Design and Design Theory at London Metropolitan University and Auckland University of Technology as a full-time senior lecturer and researcher. For the last eight years, Francesca worked on developing the Food Design Thinking methodology, as a food-specific branch of Design Thinking (fooddesignthinking.org). Francesca founded the Online School of Food Design© in 2016, and she now works as a consultant and as a teacher bringing the Food Design Thinking methodology to companies and individuals.