Short bio:

Francesca Zampollo is a Food Design researcher, consultant, keen public speaker, and teacher. Francesca has a PhD in Design Theory applied to Food Design, and she is the founder of the Online School of Food Design©. Francesca has spent the last eight years developing the Food Design Thinking methodology, as a food-specific branch of Design Thinking. She is the founding editor of the International Journal of Food Design, the first and only academic publication for this discipline. She is the founder of the International Food Design Society, and has organised the first, second, and third International Conference on Food Design. Francesca has taught Food Design and Design Theory at London Metropolitan University, Auckland University of Technology, and now at her Online School of Food Design.




CAREER HISTORY


Full time Food Design consultant, online teacher, speaker, writer, content creator for YouTube. Developer of the complete Food Design Thinking methodology.


Founder of Online School of Food Design Date: November 2015 – at present


Food Design and Food Design Thinking consultant. Date: 2012 - at present

Main Clients:

• Ivoro (Spain) - April-June 2019, May-September 2020

• Barilla s.r.l (Italy) - April - June 2019

• ZODIAC Aerospace (Netherlands) - 2015

• Pepsi Co. - Pepsi Global, Food and Drink (USA) - 2012 - 2013


Lecturer. See below: teaching


Founding Editor of International Journal of Food Design Intellect. August 2014 ' at present.


Co-Chair and Chair of Reviewing Committee of the Second International Conference on Food Design. November 5-7, 2015. The New School, New York, USA.


Guest Editor of Special Issue on Food Design
. This special issue will be the first academic publication on Food Design Journal: Hospitality & Society, Vol 3: Issue 3, pages 181-187 (2013) Date: 2012 - 2013


Chair and Organizer of the International Conference on Designing Food and Designing for Food. This was the first ever international academic conference on Food Design fooddesign2012.com Date: June 28-29, 2012. Location: London Metropolitan University, London, UK


Chair and Organizer of the 1st International Symposium on Food Experience Design. November 9, 2010. London Metropolitan University, London, UK.


Co-Organizer of the 6th Food Design® Competition. 2009 - 2010


Co-Curator of the London Exhibition for the 6th Food Design® Competition. November 9 - 26, 2010. London Metropolitan University, Parker Gallery, 41 Commercial Road


Founder of International Food Design Society. 2009


Founding member of Red Latinoamericana de Food Design (redLaFD) October 2013.


Visiting Scholar at Food & Brand Lab, Cornell University. April 1, 2009 – September 30, 2009
. Food & Brand Lab, Cornell University. 109-110 Warren Hall, Ithaca, NY 14853

KEYNOTE TALKS

Food Design beyond Food

Event: Food System Design and Experience Innovation - Webinar for Summer course by Jiangnan University, Wuxi, China. August 15, 2020. More here.

FRANCESCA ZAMPOLLO FOOD DESIGN
Designing Beyond The Plate

Event: Webinar by Politecnico di Torino. Date: 20.7.2020, at 6pm 

Francesca Zampollo food design talk
The Path between Design and Meaningful Food

Event: Madrid Design Week 2020. February 15, 2020. Madrid, Spain.

Francesca Zampollo food design
The Search for Meaning in the Pursuit of Good Food Design 

Event: Ambiente 2020. February 11, 2020, Frankfurt, Germany.

Francesca Zampollo Food Design Thinking
The "Thinking" within Food Design

Event: Ambiente 2020. February 20, 2020. Frankfurt, Germany.

francesca zampollo food design thinking
Awe, Sustainability, and Food Design Thinking


Event: AIHR 2019. March 25-27, 2019. Stenden Hotel Management School.

francesca zampollo food design thinking
What can Food Design do?


Event: Barnraise 2017. October 8-11, 2017. IIT Institute of Design, Chicago, USA.

francesca zampollo food design thinking
Food Design, Design Beyond Food

Event: Sustainable Brands Rio 2016. June 21-22. Rio De Janeiro, Brazil.

Francesca Zampollo food design thinking
Food Design, more than Food, more than Design

Event: Food & Technology Summit, Guadalajara 2016. June 1-2, 2016. Guadalajara, Mexico.

Francesca Zampollo food design thinking
Food Design: Moving beyond Food

Event: CHME16. May 3-5-, 2016. Belfast, Northern Ireland.

Francesca Zampollo in search of meaningful food
In Search of Meaningful Food (Interactive Talk)

Event: In Search of Meaningful Food Exhibition. November 29, 2014. Art gallery OltreDimore, Bologna, Italy.

Francesca Zampollo in search of meaningful fod
Food Design. An introduction to this discipline and its sub-categorie (Interactive Talk)

Event: In Search of Meaningful Food Exhibition. November 15, 2014. Art gallery OltreDimore, Bologna, Italy.

francesca zampollo food design thinking
Food Design Thinking

Event: Secundo Enquentro RED Latinoamericana De Food Design. October 22-24, 2014. Industrial Taylor, Bogota’, Colombia. 

Francesca Zampollo food design thinking innovation
I Can Innovate. But How?

Event: Lideres Academicos Project. Evening Talk. March 7, 2014. Tecnologico de Monterrey, Campus Queretaro, Queretaro, Mexico.

Francesca Zampollo food design thinking
Food Design

Event: Food Design. Conferencia by Francesca Zampollo. October 24, 2013. Universidad De La Republica. Montevideo, Uruguay

Francesca Zampollo food design
I Food Design. Do You?

Event: Food & Technology Summit. October 21-22, 2013. Buenos Aires, Argentina.

Francesca Zampollo food design
I Food Design. Do You?

Event: Food & Technology Summit. September 25-26, 2013. Mexico City, Mexico.

Francesca Zampollo food design
Exploring Food Design

Event: Creative Mixer 8, Warsaw Design Week, Organized by the British Council. September 13, 2013. Warsaw, Poland.

Francesca Zampollo food design
What is Food Design?

Event: Grandma’s Design. Launch Event for Food Design Competition Grandma’s Design. November 20, 2012. Brussels, Belgium.

Francesca Zampollo worksho food design

WORKSHOPS


Workshop Topic: Food Design Thinking

Organised for: Madrid Design Week 2020

Date: February 13, 2020


Workshop Topic: Food Design Thinking

Organised for: A Scuola Di Gusto (Bologna, Italy) Coordinator: Pina Siotto

Date: January 8, 2020


Workshop Topic: Food Design Thinking, Idea Generation

Organised for: Sustainable Brands Rio 2016 (Rio De Janeiro, Brazil)

Event Date and Location: June 21-22, 2016.


Workshop Topic: Food Design Innovation

Organised for: Tecnologico de Monterrey (Queretaro, Mexico)

Date: March 7, 2014

ONLINE WORKSHOPS AND TEACHING

During online Workshop participants use a virtual room where FDT tools are uploaded in a virtual format and participants are able to interact with the tools and with each other simultaneously.


  • Food Design Thinking for gastronomy students - Zuyd University, Hotel Management School. Two 3-hours workshops where students experienced six FDT methods used to generated ideas for new dishes. May 2020.


TEACHING


Teacher of online courses at Online School of Food Design.

In this school I write and create the content of all courses.


Position: Lecturer 

Video Lecture (1 hour 17 min) on the Circular Food Economy and Food Design Thinking. For this job I have created the content of the lecture, filmed it and edited it.

University: Aberystwyth University

Coordinator: William Stiles

Date: January 2020


Position: Senior Lecturer 

Subjects taught: Design Thinking, Design Theory, Service Design, Design Collaboration, Food Design, Food Design Thinking.

University: Auckland University of Technology

Date: July 2014 - November 2015


Position: Lecturer and Studio Leader

Subject taught: Food Design (designing with food and designing for food)

Course: MA Product and Furniture Design and BA third year Product and Furniture Design

University: London Metropolitan University, John Cass Faculty of Art, Architecture and Design.

Date: October 2012 – June 2013 (30 weeks taught studio)


Position: Lecturer

• University of Brighton (Brighton, UK) - November 28, 2013 - Lecture on Qualitative Data Analysis • Universidad De La Republica (Montevideo, Uruguay) - October 25, 2013 - Workshop on Food Design to students, staff and external professionals

• London Metropolitan University (London, UK) - March 8, 2012 - Lecture on Research process in Design for MA Design students

• London Metropolitan University - (London, UK) - November 15, 2011 - Lecture Design thinking for Food Design for MA Design students

• London Metropolitan University - (London, UK) - February to March 2011 - Teaching Assistant delivering group lessons and support on academic writing and project development for MA Design students

• London Metropolitan University - (London, UK) - Spring Semester 2010 - Teaching Assistant 

EXHIBITIONS


Title: In Search of Meaningful Food

Author: Francesca Zampollo


Exhibition title: Virtually POP

Part of the event POPCAANZ, 2015


Curators: Julieanna Preston and Adam Geczy

Location: Massey University, Wellington, New Zealand Date: June 29 – July 2, 2015


Title: In Search of Meaningful Food

Author: Francesca Zampollo


Exhibition Title: Design to Feed the World


Part of the event Cumulus 2015, Expo 2015.


Curators: Organised by Cumulus, the International Association of Universities and Cumulus, the International Association of Universities and Colleges of Art, Design and Media, with Politecnico di Milano and Sapienza University of Rome.

Location: Fabbrica del Vapore, Milan, Italy Date: June 6, 2015


Title: In Search of Meaningful Food

Author: Francesca Zampollo


Event: Preview Exhibition: Design to Feed the World


Curators: Organised by Cumulus, the International Association of Universities and Cumulus, the International Association of Universities and Colleges of Art, Design and Media, with Politecnico di Milano and Sapienza University of Rome. 

Location: Salone Satellite, Salone Del Mobile, Milan, Italy

Date: April 14-19, 2015


Title: The Taste of Meaningful Food

Author: Francesca Zampollo


Event: Performance at Auckland White Night, part of Auckland Art Festival Jillian de Beer

Curators: Jillian de Beer

Location: Brown’s Café, 417 Remuera Road, Auckland, New Zealand.


Date: March 14, 2015


Title: In Search of Meaningful Food

Author: Francesca Zampollo

Gallery: OltreDimore, private gallery. Bologna, Italy.

Curator: Veronica Veronesi

Date: November 15 and November 29, 2014 

ACADEMIC CONFERENCES AND PRESENTATIONS


Conference Name: POPCAANZ 2015

Presentation Title: Discovering Meaningful Food

Date and Location: June 29 – July 2, 2015. Massey University, Wellington, New Zealand.


Conference Name: Design for Business. Research Conference

Presentation Title: Food Design for Business

Date and Location: May 11-13, 2015. ACMI & NGV International Melbourne, Australia.


Conference Name: New Zealand and Australia Sensory Symposium 2015

Presentation Title: On Food Design and Food Design Thinking

Date and Location: February 16-18, 2015. Wiheke, Auckland, New Zealand. 


Conference Name: Understanding and Fostering Creativity in the Kitchen

Presentation Title: Idea Generation for the Food Design Process

Date and Location: July 7-8, 2014. University of Surrey, UK.


Conference Name: International Food Design Experience, Conference and Studio

Presentation Title: Thoughts for Food: a Food Design Tool for Idea Generation

Date and Location: July 2-4, 2014. Otago Polytechnic. Dunedin, New Zealand


Conference Name: Activating Students Engagement. Learning and Teaching Conference 2013

Presentation Title: The “WOW” Factor. Engaging and authentic assessments

Date and Location: July 9, 2013. London Metropolitan University, UK


Conference Name: Design Research Society 2012

Presentation Title: Designing New Meanings. A Design Method for Eating Design.

Date and Location: July 2-5, 2012. Chulalongkorn University, Bangkok, Thailand


Conference Name: PhD Event

Presentation Title: Designing New Meanings: a Design Method for Eating Design. My research Process

Date and Location: October 26, 2011. London Metropolitan University, UK


Conference Name: Design Principles and Practices

Presentation Title: Food Design, focus and context of a new discipline

Date and Location: February 2 - 4, 2011. La Sapienza University, Rome, Italy.


Conference Name: Food in Bloom: Cross Pollination and Cultivation of Food Systems, Cultures and Methods. ASFS/AFHVS Conference.

Presentation Title: Food experiences: the Food Design’s response to our society changing needs

Date and Location: June 2 - 6, 2010. Indiana University, Bloomington, IN.


Conference Name: BSA Food Study Group Conference

Presentation Title: Food Experience Design

Date and Location: June 29, 2010. British Library, London, UK 

ACADEMIC WRITING


Title: Food Design Thinking: a branch of Design Thinking specific to Food Design

Author: Francesca Zampollo, Mattew Peacock

Journal: The Journal of Creative Behaviour, Vol 50, Issue 3, 2016, p.203-210


Title: The Circular Food Economy Model

Author: Francesca Zampollo


Title: A Controversial Food Design Formula: Minimalism + Veganism = Sustainable Food Design

Author: Francesca Zampollo


Title: What is Food Design? The complete overview of all Food Design sub-disciplines and how they merge

Author: Francesca Zampollo


Title: Editorial: Welcome to Food Design

Author: Francesca Zampollo

Journal: International Journal of Food Design, Vol 1, Issue 1, 2015, p.3-9


Title: The Wonderful World of Food Design: a Conversation with Marije Vogelzang

Author: Francesca Zampollo 

Journal: International Journal of Food Design, Vol 1, Issue 1, 2015, p.65-71


Title: TED: a Design Method for Meaningful Eating Design

Author: Francesca Zampollo


Title: Design-Driven Innovation VS User Centred Design. Not Really

Author: Francesca Zampollo


Title: Editorial: Food and Design: Space, Place and Experience

Author: Francesca Zampollo

Journal: Hospitality and Society. Vol 3: Issue 3, pages 181-187 (2013)


Title: Designing New Meanings. A Design Method for Eating Design

Author: Francesca Zampollo

Journal: Design Research Society 2012. July 2-5, 2012, Bangkok, Thailand


Title: Biting Versus Chewing: Eating Style and Social Aggression in children

Authors: Brian Wansink, Francesca Zampollo, Guido Camps, Mitsuru Shimizu

Journal: Eating Behaviours, Vol 15: Issue 2, pages 311-313 (2014)


Title: Looks Good Enough to Eat: How Food Plating Preferences Differ Across Cultures and Continents


Authors: Francesca Zampollo, Brian Wansink, Kevin M. Kniffin, Mitsuru Shimizu, and Aki Omori

Journal: Cross Cultural Research. Vol 46; Issue 1, pages 31-49 (February 2012)


Title: Food Plating Preferences of Children: the Importance of Presentation on Desire for Diversity

Authors: Francesca Zampollo, Brian Wansink, Kevin M. Kniffin, Mitsuru Shimizu

Journal: Acta Pediatrica. Vol 101, Issue 1, pages 61-66 (January 2012)


Title: Toward a sub-categorization of the food design aspects a Food Design wheel

Author: Francesca Zampollo


Title: Food experiences. The Food Design's response to our society changing needs

Author: Francesca Zampollo

Journal: Abstract published on Appetite. Vol 56; Issue 2, pp. 548-549 (2011)


Title: Biting Versus Chewing: Eating Style and Social Aggression in Children.

Authors: Francesca Zampollo, Brian Wansink, Guido Camps, Mitsuru Shimizu. Title:

Abstract published on The FASEB Journal. Vol 24; 94.4 (2012) 



OTHER WRITING


Book Title: Food Design Thinking, The Complete Methodology 

Author: Francesca Zampollo

Publisher: Self published on Amazon - Year: 2018


Book Title: Let’s Food Design: 7 Steps to become a Food Designer

Author: Francesca Zampollo

Publisher: Self published on Amazon
- Year: 2016


Book Title: Think like a Food Designer: 60 activities to develop your Food Design Thinking mindset


Author: Francesca Zampollo

Publisher: Self published on Amazon - Year: 2017


Book Title: IdeaHive: a Food Design Thinking method for idea generation

Author: Francesca Zampollo

Publisher: Self published on Amazon - Year: 2017


Book Title: IdeaMarket: a Food Design Thinking method for idea generation

Author: Francesca Zampollo

Publisher: Self published on Amazon - Year: 2017


Book Title: IdeaShake: a Food Design Thinking method for idea generation

Author: Francesca Zampollo

Publisher: Self published on Amazon - Year: 2017


Book Title: StarChat: a Food Design Thinking method for context exploration

Author: Francesca Zampollo

Publisher: Self published on Amazon - Year: 2017


Chapter Title: Ceramic Food Designs. A conversation with Barbara Schidt and Nathalie Lahdenmäki

Author: Francesca Zampollo

Book Title: Ceramics and its Dimensions: Shaping the Future

Book Editor: Maarit Mäkelä

Publisher: Aalto University Publication Year: 2016


Article Title:

An Edible Taxonom

Author: Francesca Zampollo

Publication Title: Experimenta Food Design Volume: 67/68. Page: 158 


Chapter Title: Texture

Author: Francesca Zampollo

Book title: Bellwether, Food Trends 2015

Book’s Editor: Morgaine Gaye

Publisher: MJ Creative, London

Year: 2013


Article Title: Yiyecek tasarımı üzerine (On Food Design)

Magazine: YemekveKültür (Turkish food magazine), Issue 33, pp.67-71

Year: Summer 2013


Chapter Title: Introducing Food Design
. Introductory chapter for book showcasing the selected projects of the Food Design competition Grandma’s Design.

Author: Francesca Zampollo

Book Title: Food Inspires Design

Coordinated by: Steven Cleeren and Annelore Smith

Publisher: Stickting Kunstboek

Year: 2013

Pages: pp. 8-13 

EDUCATION AND QUALIFICATIONS


Qualification: PhD

October 2008 - November 2013. London Metropolitan University, London, UK.

Thesis Title: Meaningful Eating: a New Method for Food Design


Qualification: Postgraduate Certificate in Learning and Teaching in Higher Education. With Distinction

October 2012 – September 2013
. London Metropolitan University, London, UK


Qualification: MA by Project in Food Experience Design

September 2007 – September 2008. London Metropolitan University, London, UK.


Qualification: BA in Industrial Design. Final grade: 103/110

September 2003 - February 2007. Polytechnic of Turin, Turin, Italy.