Where all Food Design Thinking begins - Expand Phase Methods
The first three methods of all Food Design Thinking processes
This course contains ALL Food Design Thinking methods in the Expand phase. This is the very beginning of the process, where everything starts. This is FUNDAMENTAL step for any project, regardless of what you are designing, and regardless of whether you are starting your project from zero or if you are redesigning something.
The Expand phase is where you find the HEART of your project, the reason for it to exist. Here is where you lay the foundations for everything else that will come afterwards: context research and idea generation. I strongly believe that this is the most important step of all, and skipping it exponentially lowers your probabilities of reaching radical and meaningful innovation.
No matter how short, all Food Design Thinking processes should start here.
Overview of the methods included in this course:
Before starting this course I strongly recommend to take the Free course Food Design Thinking 101.
It is highly recommended to also take the course Fundamentals of Food Design Thinking together with this course, so that the facilitator is trained to facilitate the activities.
Need to work virtually/remotely with your Team?
I can give you access to a virtual room with your Food Design Thinking methods!
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Francesca has a PhD in Design Theory applied to Food Design, an MA by Project in Food Design, a BA in Industrial Design and a Postgraduate Certificate in Learning and Teaching in Higher Education. Francesca doesn't like talking about herself in third person, so she is switching to first person now…
Hi! better… People say I'm a bit nuts about Food Design, but that's ok, because I'm really in love with this discipline! That's why I am fully committed to help you in your career, and I want you to become an amazing Food Designer. I want you to know that you are learning from someone with a combination of expertise that nobody else out there has.
I am the Founding Editor of the International Journal of Food Design, the first and only academic, peer-reviewed journal on Food Design, published by Intellect. In 2009 I founded the International Food Design Society, and since then organised the First International Symposium on Food Experience Design (London, November 2010), which was the first academic conference on Food Design, the International Conference on Designing Food and Designing for Food (London, June 2012), the Second International Conference on Food Design (NYC, November 2015), and the 3rd International Conference on Food Design (February 2017). I taught Food Design and Design Thinking at London Metropolitan University and Auckland University of Technology as a senior lecturer. You can find my publications here. I am an award winning Food Designer, a Food Design researcher, consultant and a public speaker often invited to talk about Food Design, Food Design Thinking and my project In Search of Meaningful Food.
In short I'm just someone with a big passion for food, Design and teaching. All these passions led my career and have now merged in this school. =)