Food Design lessons from world brands

... and the design theories and principles that explain their success

A collection of videos showcasing examples of Food Design practice from the food industry, innovators, Michelin starred restaurants, and much more. We'll look at these through the lenses of the Design Theories and principles that make them successful. Understand the examples, learn the theory, and replicate it in your own practice :)


Your Instructor


Dr. Francesca Zampollo
Dr. Francesca Zampollo

Francesca has a PhD in Design Theory applied to Food Design, an MA by Project in Food Design, a BA in Industrial Design, and a Postgraduate Certificate in Learning and Teaching in Higher Education. Francesca doesn't like talking about herself in the third person, so she is switching to first-person now…

Hi! better… People say I'm a bit nuts about Food Design, but that's ok, because I'm really in love with this discipline! That's why I am fully committed to help you in your career, and I want you to become an amazing Food Designer. I want you to know that you are learning from someone with a combination of expertise that nobody else out there has. After all... aren't we all 100% unique? :)

I am the Founding Editor of the International Journal of Food Design, the first and only academic, peer-reviewed journal on Food Design, published by Intellect. In 2009 I founded the International Food Design Society, and since then organised the First International Symposium on Food Experience Design (London, November 2010), which was the first academic conference on Food Design, the International Conference on Designing Food and Designing for Food (London, June 2012), the Second International Conference on Food Design (NYC, November 2015), and the 3rd International Conference on Food Design (February 2017). I taught Food Design and Design Thinking at London Metropolitan University and Auckland University of Technology as a senior lecturer. You can find my publications here. I am an award winning Food Designer, a Food Design researcher, consultant and a public speaker often invited to talk about Food Design, Food Design Thinking and my project In Search of Meaningful Food.

In short I'm just someone with a big passion for food, Design and teaching. All these passions led my career and have brought me to found this school. Here you can find my full profile.