How can I come up with more and better ideas for my food business?
The FLOWCHART to Food Creativity is designed to guide you there!
Follow the Flowchart step-by-step and you will generate a variety of good ideas for your food business. Whether you want to design dishes, food products, whole restaurants, cafes, food trucks, pubs, events, or dinner parties, the Flowchart is going to light your journey, from zero, to multiple ideas. You'll never feel lost, but always in control.
DOWNLOADABLE PDF + 18min VIDEO GUIDE
Inside you will find a Downloadable pdf of the FLOWCHART, which you can print [in big formats too] and put on your wall to always have a visual reference to where you are and where you are going.
The course also includes an 18 minutes Video Guide where I explain to you all steps of the Flowchart one by one, the purpose of each one, and how to navigate through them.
This is for creative food people who need a reliable process to always generate high quality food ideas
Includes PDF of Flowchart and Video Guide
Francesca has a PhD in Design Theory applied to Food Design, an MA by Project in Food Design, a BA in Industrial Design and a Postgraduate Certificate in Learning and Teaching in Higher Education. Francesca doesn't like talking about herself in third person, so she is switching to first person now…
Hi! better… People say I'm a bit nuts about Food Design, but that's ok, because I'm really in love with this discipline! That's why I am fully committed to help you in your career, and I want you to become an amazing Food Designer. I want you to know that you are learning from someone with a combination of expertise that nobody else out there has.
I am the Founding Editor of the International Journal of Food Design, the first and only academic, peer-reviewed journal on Food Design, published by Intellect. In 2009 I founded the International Food Design Society, and since then organised the First International Symposium on Food Experience Design (London, November 2010), which was the first academic conference on Food Design, the International Conference on Designing Food and Designing for Food (London, June 2012), the Second International Conference on Food Design (NYC, November 2015), and the 3rd International Conference on Food Design (February 2017). I taught Food Design and Design Thinking at London Metropolitan University and Auckland University of Technology as a senior lecturer. You can find my publications here. I am an award winning Food Designer, a Food Design researcher, consultant and a public speaker often invited to talk about Food Design, Food Design Thinking and my project In Search of Meaningful Food.
In short I'm just someone with a big passion for food, Design and teaching. All these passions led my career and have now merged in this school. =)