Flowchart to Food Creativity

A step-by-step Guide Through a Food Ideas Generation Process for Chefs and Food Designers

How can I come up with more and better ideas for my food business?

The FLOWCHART to Food Creativity is designed to guide you there!

Follow the Flowchart step-by-step and you will generate a variety of good ideas for your food business. Whether you want to design dishes, food products, whole restaurants, cafes, food trucks, pubs, events, or dinner parties, the Flowchart is going to light your journey, from zero, to multiple ideas. You'll never feel lost, but always in control.



Inside you will find a Downloadable pdf of the FLOWCHART, which you can print [in big formats too] and put on your wall to always have a visual reference to where you are and where you are going.

The course also includes an 18 minutes Video Guide where I explain to you all steps of the Flowchart one by one, the purpose of each one, and how to navigate through them.


This is for creative food people who need a reliable process to always generate high quality food ideas

Includes PDF of Flowchart and Video Guide

Get started now!

Your Instructor

Dr. Francesca Zampollo
Dr. Francesca Zampollo

Francesca has a PhD in Design Theory applied to Food Design, an MA by Project in Food Design, a BA in Industrial Design, and a Postgraduate Certificate in Learning and Teaching in Higher Education. Francesca doesn't like talking about herself in the third person, so she is switching to first-person now…

Hi! better… People say I'm a bit nuts about Food Design, but that's ok, because I'm really in love with this discipline! That's why I am fully committed to help you in your career, and I want you to become an amazing Food Designer. I want you to know that you are learning from someone with a combination of expertise that nobody else out there has. After all... aren't we all 100% unique? :)

I am the Founding Editor of the International Journal of Food Design, the first and only academic, peer-reviewed journal on Food Design, published by Intellect. In 2009 I founded the International Food Design Society, and since then organised the First International Symposium on Food Experience Design (London, November 2010), which was the first academic conference on Food Design, the International Conference on Designing Food and Designing for Food (London, June 2012), the Second International Conference on Food Design (NYC, November 2015), and the 3rd International Conference on Food Design (February 2017). I taught Food Design and Design Thinking at London Metropolitan University and Auckland University of Technology as a senior lecturer. You can find my publications here. I am an award winning Food Designer, a Food Design researcher, consultant and a public speaker often invited to talk about Food Design, Food Design Thinking and my project In Search of Meaningful Food.

In short I'm just someone with a big passion for food, Design and teaching. All these passions led my career and have brought me to found this school. Here you can find my full profile.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.