Experiment & Execute methods for FOOD SERVICE Design
Essential Experiment and Execute methods for those designing FOOD SERVICES
This course contains a selection of ESSENTIAL Food Design Thinking methods from the Explore and Evaluate phases ideal for chefs and Food Designers designing new FOOD SERVICES.
The methods in this course are to be used after Envision methods like IdeaHive and IdeaMarket, particularly appropriate for Dish Design. To this end the course also includes essential methods to conclude the Envision phase.
Overview of the Food Design Thinking methods in this course:
Before starting this course I strongly recommend to take the Free course Food Design Thinking 101.
It is highly recommended to also take the course Fundamentals of Food Design Thinking together with this course, so that the facilitator is trained to facilitate the activities.
This course only proposes a short selection of the methods in the Experiment and Execute phases that are considered essential for Food Service Design. In other words, these are the methods you absolutely can't do without when designing a food service.
This is only a taste of what Food Design Thinking can do for you in these two phases.
StartRethink & Merge - Envision Phase
StartFood Design Opportunity Check - Envision Phase
StartEmpathy Check - Envision Phase
StartFrom Ideas To Concepts - Experiment Phase
StartPrototyping Services - Experiment Phase
StartSustainability Check - Experiment Phase
StartCircularity of Materials - Execute Phase
StartSystem Thinking - Execute Phase
StartBusiness Model - Execute Phase
StartFeedback Loops - Execute Phase
StartNeed to work digitally/remotely?
Need to work virtually/remotely with your Team?
I can give you access to a virtual room with your Food Design Thinking methods!
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Francesca has a PhD in Design Theory applied to Food Design, an MA by Project in Food Design, a BA in Industrial Design and a Postgraduate Certificate in Learning and Teaching in Higher Education. Francesca doesn't like talking about herself in third person, so she is switching to first person now…
Hi! better… People say I'm a bit nuts about Food Design, but that's ok, because I'm really in love with this discipline! That's why I am fully committed to help you in your career, and I want you to become an amazing Food Designer. I want you to know that you are learning from someone with a combination of expertise that nobody else out there has.
I am the Founding Editor of the International Journal of Food Design, the first and only academic, peer-reviewed journal on Food Design, published by Intellect. In 2009 I founded the International Food Design Society, and since then organised the First International Symposium on Food Experience Design (London, November 2010), which was the first academic conference on Food Design, the International Conference on Designing Food and Designing for Food (London, June 2012), the Second International Conference on Food Design (NYC, November 2015), and the 3rd International Conference on Food Design (February 2017). I taught Food Design and Design Thinking at London Metropolitan University and Auckland University of Technology as a senior lecturer. You can find my publications here. I am an award winning Food Designer, a Food Design researcher, consultant and a public speaker often invited to talk about Food Design, Food Design Thinking and my project In Search of Meaningful Food.
In short I'm just someone with a big passion for food, Design and teaching. All these passions led my career and have now merged in this school. =)