Do you strive to stand out in the ever-growing ocean of food images? Do you long to tell stories and talk about things you care about through food?
In this course, you’ll learn how to create head-turning images following an effective and fun creative process. You may even find your own creative voice and style along the way.
What you’ll learn in this course:
- How to find your own creative voice and style
- Action-based strategies to come up with unique concepts
- How to translate that idea into a striking still-life food photograph
- Basic composition, colour theory and sketching techniques
- Low-budget prop and backdrop creation
- Basic walk-through of a photoshoot (with materials, tools and basic set-ups)
You’ll also get access to Ana's own private collection of resources that have helped her along the way in her creative career. She says, "I’m sure they’ll do the same for you." She will also give feedback and support you throughout the process. You’ll be able to access the course material and recorded sessions unlimited times.
Who is this course for?
- Beginner to intermediate level creatives with access to some kind of camera (DSLR, film or phone)
- Anyone looking to find their own unique creative voice through food and photography
- People that want to learn about strategies to develop unique creative concepts
After taking this course, you will find valuable insights to create truly unique and eye-catching photographs that reflect who you are and what you want to say to the world. This 7 step guide will help you clarify the creative process, and can be easily replicated for future projects you might have.
1.1 Professional background and personal story
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Ana Gutman is a food designer, photographer and creative director based in Mexico City who explores food through its material, healing and emotional properties. She is the co-founder and Creative Director of Yaca Ñaca, a Mexican company that produces vegan food made from jackfruit following a regenerative agriculture and production system.
Her work as a food designer has led her to participate in important design fairs such as Dutch Design Week 2020. She’s currently collaborating on various projects that seek to have a powerfully positive impact on the food industry.